PROJECTS
The Perfect World Foundation Campaign
PSA campaign for The Perfect World Foundation. The foundation wants to spread awareness on how polar bears are being affected by climate change. Displayed is a website landing page and OOH ad with visuals that will resonate with the target audience, and encourage viewers to learn more and donate.
Lyft
In this campaign, Lyft turns into a hero who is coming to your rescue and picking you up with speed. In each scenario, Lyft is targeting different places the target audience will already be.
Different Target Audience Concepts for Brita
Exploring creative ways to advertise the same product to reach different target audiences. An ad is created for environmentally conscious individuals, health conscious parents with children going back to school, and individuals who care about their health and convenience.
Monster
For this campaign, Monster is a hiring site where you will find your perfect match. In the format of the dating app, Tinder, these ads will have the audience curious and wanting to learn more.
Rebranding Campaigns
Foodland Rebranding
In this campaign, Foodland is rebranded to focus on local farmers and good quality, fresh fruit and veggies. A variety of ads are displayed where the target can easily get to Foodland, as well as a magazine that fits the target audience.
Sustainable Rebrand and Logo for Contigo
Focusing more on consumer lifestyles, this campaign rebrands Contigo by creating a new brand name, logo, and product launch for environmentally conscious individuals. Displayed is the old campaign and logo on the left.
Wake Water Rebranding
In this campaign, Wake Water is rebranded as a morning alternative to coffee and advertised to students with busy lifestyles. Displayed is a transit ad, Inatagram ad, gif and TikTok targeting students.
Full Marketing Campaigns
